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1. “What is Loyal Dog Consulting?”

We’re a b-2-b consulting firm that provides brokerage and advocacy services to small and mid-level cybersecurity supplier companies.

2. “How does Loyal Dog Streamlining differ from other partners?”

First, we are not a reseller. Our philosophy is that the supplier is the SME and they should be the one in front of the potential customer. Secondly, we are independent. We work on behalf of all suppliers in the Loyal Dog database. Third, unless there is an unusual circumstance, we won’t put a supplier in front of an end-user unless that end-user has stated to us that they are interested in buying a product offered by the supplier within the next two – three quarters. 

3. “So, Loyal Dog Streamlining is just an introduction service?”

We’re much more than an introduction service. We reach out to end-users to see what specific needs they have regarding cybersecurity. Further, if a supplier wants, Loyal Dog can do an on-line or in-person tutorial for the supplier’s sales team[1]on the industry, the company, and even the people with whom they will meet. This would include prepping for anticipated questions from the end-user. 

4. “What is Loyal Dog’s fee from this arrangement?”

If there is interest from an end-user for a supplier’s product, Loyal Dog will enter into an contractual agreement with the supplier. This can be through a partnership agreement developed by the supplier or by a contract from Loyal Dog. Commissions are negotiable on a case-by-case basis. Please note two things: Loyal Dog does not guarantee a sale and Loyal Dog does not get paid until the supplier gets paid.[2]

5. “What is Loyal Dog Agent Services?”

Using its advocacy experience, contacts, and proximity to Washington DC, Loyal Dog Agent Services works on behalf of small and mid-size cybersecurity suppliers with regard to advocacy. 

6. “What can Loyal Dog do in Washington for suppliers?”

Everyday, Loyal Dog tracks regulatory and legislative issues affecting cybersecurity. These are listed in the agent newsletter. If a supplier wants help on an issue, whether it is listed in the newsletter or not, they contact us and we will work aggressively on that issue to the supplier’s satisfaction. This can include attending meetings and providing reports that same day, helping with comments, advocating on suppliers’ behalf with decision makers.

7. “So we just hire Loyal Dog Agent Services and you go off to DC.”

No. Loyal Dog Agent Services works on your behalf. We will not advocate a position that has not been cleared by the supplier. If an issue arises at a meeting, we will text the appropriate person at the supplier to inform them of the situation and ask for instructions.

8. “You’re not an employee of my company, how can you advocate on my company’s behalf?”

Loyal Dog advocates under the name of “Loyal Dog Consulting LLC”. We would say we are representing a supplier or suppliers in the cybersecurity industry. We will not divulge the name of any supplier under any circumstances without the express approval in writing, by the supplier. Law firms do this quite regularly.

9. “Again, what is Loyal Dog’s fee from this arrangement?”

It’s different from the Loyal Dog Streamlining arrangement. Before starting any work for a supplier, Loyal Dog will enter into a contract with that supplier. Loyal Dog will charge by the hour with billing once a month. The hourly rate will be inclusive. That is no extra charges for travel or out of pocket expenses. Loyal Dog’s hourly fee is a fraction of that charged by a law firm. Further, unlike other advocacy services, our hourly rates will drop if Loyal Dog signs up additional suppliers for the same advocacy issue. 

[1]Separate cost

[2]This does not include cost of tutorials, which are paid beforehand.